Jennet Kresge

At Home In Santa Cruz

Jennet Kresge

At Home In Santa Cruz

Team Strock, eXp Realty of California, Inc.

It’s Not Just About Price, It’s About What’s Hiding in the Contract

Want to get the very most money for your home?

Most people don’t realize there is much more to selling a home than taking a few photos and throwing it on the MLS, especially if you want the very most for it.

This is why I created my series, Get the Most for Your House Even in a Hot Seller’s Market” – to help you and anyone you know maximize the profits from your biggest investment and not get “caught up in what other people are doing.”

Over the next few weeks, I’m sharing my four steps to getting the most money possible when selling your home, even when a home can sell itself right now.

This is a must-read series, even if you are not selling a home anytime soon.

In this week’s article, we’ll talk terms and contingencies and the little-known clauses in the contract that could keep you from getting to the closing table. I’ll also explain why a cash offer is not always the best offer to choose.

Price Is Just the Beginning of the Conversation

When you get an offer, it’s exciting to look at the price and start celebrating, but there’s so many other terms and considerations in an offer you receive on your home other than just price.  

Price really is just the beginning of the conversation. Depending on the other terms in the contract (which I outline below), the offer you accept could be full of hassles, contingencies that open negotiations after taking your home off the market, and even determine how quickly you need to be out of your home. 

But, on the pricing front, one thing to pay most attention to is your NET price. The price listed on the purchase price line, might not be the actual purchase price. We must look at things like closing costs, credits, and rent back fees.

One thing I do for my clients at this stage, is provide an estimate seller’s net sheet so you know exactly what to expect as far as proceeds based on the contract in hand, inclusive of things like commissions, other closing costs, transfer taxes, closing credits to the buyer, title charges all based on the agreed upon closing date.

Everyone wants a great price for their home, but it’s about more than just price. It’s also about you and your specific circumstances, needs, timelines and goals, called terms, that determines what offer is the very best offer for you, even if it’s not the highest offer you receive.  

Equally As Important Are the TERMS of the Contract

Not only do you want the best price, but you also want the best terms that work for your situation and timeline. You also want to be sure to accept the offer that is most likely going to make it to closing with the least number of hassles or surprises. 

All that is possible, yet understanding the “hidden” terms in the contract is important.  Here’s a rundown of the most important terms to pay attention to and why they are equally as important as the price your buyer will pay:

  • Appraisal contingency – This is a big one these days. Buyers are often waiving this to be competitive. Even if your buyer doesn’t include an appraisal contingency in their offer, if there is a loan contingency, their lender is sending out an appraiser no matter what. We still need your home to appraise to avoid any hiccups while under contract. Homes are selling for more than the comps will support and so we are seeing many contracts have issues with appraisals, even when there is no appraisal contingency. One thing that can help avoid issues is to verify the square footage of your home. In Santa Cruz County it is not unusual for the square footage in the tax records to be lower than the actual square footage. This is something often overlooked by listing agents. One thing I do to “help” the appraiser is I meet them personally to discuss the comps, how we determined the price, and provided an overview of the offers and how we came to the agreed-upon price. I put this plus a list of updates you’ve made to the home in a package that I hand to the appraiser to make his job (to appraise your home for the agreed upon price) as easy as possible. This way, we’ve done everything we can to get the purchase price and the appraised value of the home to be the same and not have to open price negotiations again.
  • Financing contingency – Typically a financing contingency is 17 days/ per the contract. With all the necessary verifications of employment, income, and assets, and even last-minute credit score checks, those 17 days leave a lot of windows of opportunity for something to go wrong, not pencil out, or even for a buyer to lose their job. By accepting an offer with a financing contingency over all cash, you do run the risk of a buyer cancelling weeks into the escrow period and having to put your home back on the market, which could lose you money in the end.
  • Lender choice – Of course, buyers can use any lender they want to finance their purchase, but it’s important to know which lender they are going with, as that will determine so much. I require a pre-approval letter and call the lender to confirm that the buyer’s file has been fully approved, meaning, the lender already has pulled credit and has received all the documentation to fully approve the loan including things like the last two years’ worth of tax returns, two months of paystubs, banks statements and everything else they will need to get this contract closed!
  • EMD – That’s real estate lingo for Earnest Money Deposit (sometimes referred to as the good faith deposit). This is the money the buyer sends to the title company saying they will show up for closing OR the money they get back if they void for a reason we allow in the contract. It’s important to have a healthy EMD amount based on the sales price. Typically we want to see 3% for an earnest money deposit. This is the maximum amount a seller could possibly keep if the buyer were to default on the contract. (We will review the liquidated damages section of the contract when the time comes). Anything less would make me question how earnest they really are. The only time it makes sense to take less is if the financing for the buyer is VA or FHA or another low down payment loan-type and then it’s important to have a healthy deposit based on that buyer’s financial circumstances.  Overall, the EMD has to “make sense” for the overall contract.  
  • Home Inspection – This is the contingency that can make or break a deal after going under contract. Depending on what the inspector finds, it could even change the price you receive at closing. So, ideally we want to provide pre-inspections so the buyers know exactly what they are making an offer on. In addition, providing a list of repairs can help prevent any negotiations down the road!
  • Closing Date – We’ll discuss your ideal move-out timeline and suggest a preferred closing date that suits your ideal timeframe. Of course, I can’t guarantee that every buyer will be able to agree to the exact date you want, and we certainly don’t want to scare off any potential buyers simply because of closing date, so this is something that I can say the sellers would prefer, if possible…a suggestion instead of a requirement.
  • Rent Back – This is a great clause to include if you want to close on your current home and don’t want to move right away. These days, we can even negotiate a FREE rent-back for you for up to 2 months. How great would it be to live mortgage-free and rent-free for two months in your own.  If this is something that interests you, we can certainly negotiate for it.
  • Home Sale or Home to Close Contingency – In our competitive market, these contingencies aren’t typical, BUT, oftentimes, buyers need to sell their home and just don’t disclose that or don’t include a contingency. So, it’s important to know where the funds are coming from for the down payment – even if they don’t have the contingency, I ask both the lender and their agent, do they have a home to sell and if they do, where are they in the process? So, even if it’s not a contingency listed in the contract, it’s still something we must be vigilant about and ask the right questions to the right people to know what may happen down the line.

Why A Cash Offer Is Not Always The Best Offer To Choose

Cash offers are great to receive as long as they are the highest offer and there are no other terms (see above) that are deal breakers.  If the cash offer isn’t the highest or has other terms that don’t make it as favorable, then it’s worth looking at how the financed offers measure-up. And one thing we’ll look out for is a “cash” offer that’s not really cash. There are clues in the offer we’ll look out for. We’ll ask for proof of funds, for example, to make sure there is no funny business happening behind the scene.

It’s All About You

I can’t reiterate enough, don’t focus solely on price, even in this seller market.

Yes, of course getting the best price is important, but equally as important is getting to the closing table and move-out day on YOUR terms.

It’s about both price AND terms. Both equally determine how your experience will be and defines the relationship you will have with the buyer between offer acceptance and closing.

And don’t worry, I’ll be with you every step of the way and make sure you get the best price and the most favorable terms that fit YOUR situation, goals, needs and timeline.

If you or anyone you know is thinking about buying a home in the next year, I’d love to help. Email me ( and we’ll start with a conversation about why you are moving, where you are headed and when you want to be there.

Own a Home? Thinking of Selling? Here's What You Need To Know!

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I believe that with Information, Preparation, and Strategy, you can achieve great success. Let me show you how!

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Hi, there!

I believe that with Information, Preparation, and Strategy, you can achieve great success. Let me show you how!

Schedule a time to talk

How I Help Buyers

How I Help Sellers

Stuff You Should Know